Online businesses are now thriving by making the best use of internet marketing. One of the important element in internet marketing is the landing page. This is also sometimes the most ignored aspect. But when you focus on making some changes on your landing page you would be surprised at how it influences the conversion rates.
Creating a landing page is now made easy with the help of convenient landing page creators like landing page monkey and other tools. These can help you customize the features and the look of the landing page. If you already have a landing page and you want to improve your landing page here are some changes to make:
- Work on the headline:
After all, the first few words that the customers read on the page would be the ones that leave an impact on them. Having a catchy headline is definitely one of the most important things. Changing your landing page headline, the content as well as the appearance would have a good effect.
- Add media files:
If your landing page already doesn’t have images and videos, try adding some. Do not crowd the page but add some media files to improve the page ranking as well.
- Cut down any distractions:
Relevance is key in landing pages. If you notice poor conversion rates from your landing page chances are that there are some factors that are distracting the customers. If there is a CTA (call to action) to be included, focus on that. Remove any bothering distractions that would take the customers away from the action steps.
- Compare and correct:
Look for the landing pages used by other businesses which are known to have good conversion rates. Compare those with your landing page to pick elements that are to be added or removed.